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Bond, James Bond.

5. January 2015 05:39
by m
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James Bond, Brand Strategy

5. January 2015 05:39 by m | 0 Comments

This article is about the James Bond film franchise and whether the 21st Bond film, "Casino RoyaleCasino Royale," would still be relevant in Great Britain in the 21st century. Consumer interest in James Bond motion pictures is analyzed and concerns raised on the abundance of product placement in the films. [More]
James Bond, Brand Strategy
 

1. December 2014 05:46
by m
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Casebook "Spyfail"

1. December 2014 05:46 by m | 0 Comments

The #MADMonday MADness concludes today, with all the previous James Bonds taking an in depth look at Daniel Craig's tenure as James Bond... [More]
Casebook "Spyfail"
 

25. June 2014 05:55
by m
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James Bond as Superhero

25. June 2014 05:55 by m | 0 Comments

This article discusses the role of the film Casino RoyaleCasino Royale in remixing the James Bond franchise. The author argues that with the latest incarnation of James Bond, the franchise has shifted its genre to that of the superhero... [More]
James Bond as Superhero
 

26. May 2014 06:10
by m
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Bond ambition: 007 gets face lift

26. May 2014 06:10 by m | 0 Comments

The article, from 2006, focuses on the issues surrounding the selection of Daniel Craig as the new James Bond for the film "Casino RoyaleCasino Royale," directed by Martin Campbell. Dealing with the gossip was just one of the challenges facing producers Barbara Broccoli and Michael G. Wilson. The article also cites the speculated reasons for not rehiring Pierce Brosnan for the role and provides information on the partnership agreement between the producers and Sony. [More]
Bond ambition: 007 gets face lift
 

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