13. October 2012 15:09
James Bond's latest mission is to lure tourists to UK. To coincide with celebrations for the 50th anniversary of James Bond 007 and the release of the 23rd Bond film Skyfall, James Bond is starring in a new tourism advert to encourage fans to head to Britain for their next holiday.
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To capitalise on the global fascination with James Bond, VisitBritain is undertaking an extensive marketing campaign in 21 countries to get tourists to come to Britain and explore the home of the world's most famous secret agent.
This will see the national tourism agency roll out a string of cinema, press and outdoor advertising developed around the slogan “Bond is GREAT Britain”. The twenty-third James Bond film, Skyfall, has been filmed in series of iconic London locations, including the National Gallery, Whitehall and Greenwich, as well as Glencoe and Glen Etive in the Scottish Highlands where Ian Fleming’s family once owned a home.
Directed by Sam Mendes, is the third to feature Daniel Craig as 007, after Casino Royale and Quantum of Solace and will premiere on October 26 in the UK and November 9th in the US.